Every company is its own rare expression — a brand new story to be told.
What is Story Alchemy? A deep dive consultation and inquiry into the inspiration behind your business intended to pull out the most emotionally riveting and truthful narrative at the core. We’ll then build a plan for how that translates to messaging and content for social media and advertising.
Benefits of Story Alchemy: You will be able to communicate your business with a language that is simple, clear and deeply resonant — You’ll understand your business from a broader lens, which will allow a flow of brand new insights and ideas. — You will have fresh confidence and certainty once you see how the story of your business fits perfectly into a larger universal narrative. — You’ll more clearly understand emotional journey of your clients/employees/investors/partners so that you can communicate to them at that level, which is significant since 100% of decision making is emotional.
Do you remember when you dreamed up the idea?
What does this have to do with your brand? Everything. There was a very specific launching of an idea, and inspired thought which led to an inspired action. In that moment you knew exactly why it mattered. That moment is jet fuel. It created in entire company. What happens is once we bring in the well-meaning experts suddenly our idea gets watered down with opinions and advice from people who may be brilliant, but they can’t possibly understand the depth of that moment, because it is uniquely yours. Then businesses either succeed or fail, but they’re never quite the beacon of light they were in that moment.
So what if you could tap back into that moment? What if that flood of inspiration informed all of your branding? The result is obvious, you let the people in on that feeling. Now they feel why it matters so much, they feel the love, they feel the truth.
Regardless, something is informing your branding. You’re always telling a story. As soon as you start diving into stuff like ‘what the millennials want’, you’re being insincere and insecure because you have let people convince you that data derived from old news and fleeting trends is more valid than your own rare vision.
What we do is help you rediscover that highest vision, that moment, that love, the total knowing of how much value there is, and we translate it creatively into your brand story. It becomes you essence, which informs design, messaging, social media, visual media etc. And what a beautiful thing, you get to sell an amazing product or service, and let people into the feeling of that moment — the truth of why it matters so much.
There is enormous power there.