“When a business decides to embody the rare expression that it is through the potency of creative storytelling, it opens a valve of communication with the market at the highest level — beyond words, even beyond thought. It ignites an aura of innate truth and value that few businesses have ever had the courage to touch.” – Greg Melanson
We dive in and discover the higher level creative essence of your business. Story Alchemy isn’t about creating a story, it’s about embracing and leveraging the story that is already there.
A compelling and candid founders interview. The result is a bold and honest piece of video content that expresses clear value with a rare level of authenticity that the market is desperate for.
The Cinematic Legend is the highest creative expression for your business. It is a professionally written, produced and edited commercial that beautifully translates your vision through the magic of cinema.
Your story is not only the heroic tale that represents your brand. It is your essence. It’s the emotional jolt people get when they think of you. Your story is the very fabric that makes your company uniquely relevant, continuously captivating and freshly on the minds of your target market. It is the unshakeable foundation that confidently shines bright the truth of who you are — and it informs absolutely everything.
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Nobody is falling for try-hard marketing anymore. Nobody likes the guy in the room who’s desperate to be heard. No, instead their attention is on the stallion — the one who projects an abundance of inherent value and sturdiness. Their energy is irresistibly potent, and you can’t ignore them. A company that sits firmly in their truth cannot be denied. Your story is the creative translation of that truth.
Story = Identity
Every company is its own rare expression, a brand new story to be told. Storylance will help dig deep and dive into that initial inspiration, that sacred moment when the idea was launched. When you identify and embrace your story, it will naturally flourish through your design, your messaging, your visual media, your social media, ads, insta-stories – literally everything. Iconic brands do not exist or thrive without story fuelling the fire.
We’ll help you tell the story that communicates your promise, your value and your truth effectively and boldly. We understand that humans are natural storytellers, not information sharers. Story opens the valve for communication at the highest level – beyond words, even beyond thought. It’s your never ending supply of content and inspiration – it evokes trust, confidence and genuine love for what you do and who you are.
Greg’s creative mind and strategic brand guidance has been fundamental to the growth of my business. Not only does he understand the immense value of story, he helped us really hone in on our vision and our true UVP by helping us understand the feeling we are selling.
— Chad Rickaby
"I hadn't met anyone who understands the complex nature of story and how it integrates seamlessly and simply with effective branding -- Greg shows you the things you didn't know you didn't know."
— Dan Gibson
"This service is incredibly innovative, I don't think many CEO's understand the significance of embracing their unique Story at this level.
— Fiona Hartwell
"This is game changing. Once I started to see my company as this unique and valuable organism with a story to tell -- rather than just another service -- everything shifted. Greg teaches you that your value is in who you are not what you are."
— Thomas Bond