The Story Compass
A guide for timeless storytelling mastery in your business
STORYLANCE
What Is It?
A comprehensive, story driven blueprint design to both simplify and emotionally enhance all creative decision making (and content output) within your organization, forever.
The result is a tool for continous, authentic resonance with the market, and increased resonance = increased revenue.
Promise
It is our absolute guarantee that The Story Compass is the definitive answer to every question you'll ever have about who you are, what is your story and how do you resonate with the market for monumental, long term success.
Phase ONe
your origin story
Discovery
A deep dive into the inspiration behind your company's inception. We'll highlight the significance of your journey, the aha moments and the hidden superpower of your personal story. This is what makes you special and unique, and it is your thread to connecting with market.
Your Story Manifesto
The most powerful declaration, rooted in your essence, of who you are, why you're here and why the world needs your business.
Phase two
your current story
Full Story Audit
We will look at every point of communication within your company and seek out where you are aligned or misaligned with your core story. We'll present comparables for further clarity.
Story Strategy
We design a lifetime strategy and roadmap to ensure your creative decisions are aligned and filtered through your story. Ads, core messaging & copy, socials, website etc.
Phase three
the ultimate story
The Roadmap
We will design a story driven roadmap into the future. We will help align your story with your goals and vision. You'll have the power and clarity to build and grow for decades to come.
Cultural Impact
A by-product of being rooted in your story is cultural impact. It's that powerful. We'll paint the picture for not only success but a far greater expansion journey of your brand.
STORYLANCE
What You Get
The Story Compass
Everything described in the above pages organized in a 10-15 page "story branded" PDF Booklet.
1x1 Story Guidance
We will be with you step by step through the process. Beginning with our deep dive conversations (usually 1-2 hours) and concluding with an overview of the Compass and our findings.
Story On-Boarding Session
If you are working with a team, we will make ourselves available for an exclusive presentation where we get align your team to your new Story Compass.
The ultimate storytelling tool for unfathomable success
What does this have to do with your brand? Everything. There was a very specific launching of an idea, and inspired thought which led to an inspired action. In that moment you knew exactly why it mattered. That moment is jet fuel. It created in entire company. What happens is once we bring in the well-meaning experts suddenly our idea gets watered down with opinions and advice from people who may be brilliant, but they can’t possibly understand the depth of that moment, because it is uniquely yours. Then businesses either succeed or fail, but they’re never quite the beacon of light they were in that moment.
So what if you could tap back into that moment? What if that flood of inspiration informed all of your branding? The result is obvious, you let the people in on that feeling. Now they feel why it matters so much, they feel the love, they feel the truth.
Regardless, something is informing your branding. You’re always telling a story. As soon as you start diving into stuff like ‘what the millennials want’, you’re being insincere and insecure because you have let people convince you that data derived from old news and fleeting trends is more valid than your own rare vision.
What we do is help you rediscover that highest vision, that moment, that love, the total knowing of how much value there is, and we translate it creatively into your brand story. It becomes you essence, which informs design, messaging, social media, visual media etc. And what a beautiful thing, you get to sell an amazing product or service, and let people into the feeling of that moment — the truth of why it matters so much.
There is enormous power there.
