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My name is Greg and I’m the founder of Storylance. I come from a writing/film background and not a business background. The reason I started Storylance was I realized I have a unique way of thinking about story and how it integrates seamlessly into our day to day life experience. The more I paid attention, the more I realized that most businesses aren’t quite utilizing, or understanding the keys to emotional resonance, and how crafting authentic stories is the best avenue to that.

I have a decade of experience as a filmmaker. In that time I’ve written and/or directed over twenty films (some award winning) four music videos, I’ve written four commercials,  I worked as a director and part time instructor at Vancouver Film School, and most recently I have completed a feature film that will be filmed in the later half of 2019.

It is a total joy to be able to integrate storytelling with businesses wanting to enhance their impact. My passion is in storytelling, but more importantly I see the profound, sometimes life-changing impact of story. I believe in it and I want others to as well. The best way to do that is to tell great stories.